As the hotel industry is projected to surpass pre-pandemic levels of demand1, Property Management System (PMS) software will play a pivotal role in the ability of independent hotels to compete and take advantage of improving market conditions.
A PMS software can help level the playing field for independents by giving them the tools and capabilities the big brands have, tools and capabilities that are quick to learn and automate everyday tasks so they can optimize their limited resources and improve their overall efficiency.
Need some examples? Here are the top five ways PMS software makes life easier and more productive for independent hotel owners and their properties more successful.
All your hotel’s relevant data from different departments is accessible from a single platform. This centralization gives hotel owners real-time access to their information, including reservations, housekeeping, guest profiles, and financial transactions. By integrating all operational data into one system, hoteliers can make smarter informed decisions, streamline processes, and identify potential issues early on.
Manual, repetitive tasks within your hotel become automated and laborsaving, such as reservation management, housekeeping and maintenance, invoicing, and inventory control. Automation reduces manual errors, saves time, and frees up staff to focus on more value-added tasks, such as guest services and relationship building. As a result, hoteliers can allocate resources more effectively and enhance their overall guest experience.
Effective guest communication is crucial for providing a memorable experience and fostering loyalty. PMS software facilitates personalized communication by storing guest preferences and allowing targeted marketing campaigns. PMS platforms often integrate with customer relationship management (CRM) systems, enabling hoteliers to manage guest communication seamlessly and efficiently. By tailoring their services and communication to individual guests, hotel owners can improve satisfaction and encourage repeat business.
With revenue management tools to do the heavy lifting, your pricing strategies can always be optimized. By analyzing historical data, demand patterns, and competitor pricing, these tools help hotel owners set dynamic pricing, maximizing revenue and occupancy rates. With accurate forecasting and real-time adjustments, hoteliers can make data-driven decisions to optimize their resources and improve overall profitability.
A robust PMS offers advanced reporting and analytics capabilities, allowing you to track key performance indicators (KPIs) and evaluate business performance. By analyzing data on occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR), hoteliers can identify trends, make strategic decisions, and allocate resources more effectively. It can also provide valuable insights into guest preferences, enabling hotel owners to tailor their offerings and enhance guest satisfaction.
1American Hotel & Lodging Association, 2023 Report
Chen, C. C., Law, R., & Leung, R. (2018). A review of the literature on hotel property management system research. International Journal of Contemporary Hospitality Management, 30(6).