Visual Matrix and Shift4 Payments Partner to Implement EMV Payment Protection at U.S. Hotels

March 23, 2021

RICHARDSON, TX – March 23, 2021 – Visual Matrix, an industry leading hotel property management software providing an all-in-one PMS with revenue management, channel management, and operational tools, has announced the completion of a partnership agreement with Shift4 Payments to offer enhanced payment processing capabilities to Visual Matrix PMS hotel customers.

As part of the enhanced integration, each of Visual Matrix’s more than 2,000 hoteliers can choose to access Shift4’s end-to-end payment solution seamlessly though Visual Matrix. This all-in-one payment offering includes Shift4’s secure platform with PCI-validated point-to-point encryption as well as free hardware, contactless solutions, and a wide range of value-added services to meet all the payment needs of the hospitality environment.

Secure EMV payment processing has become a priority for hoteliers seeking mobile and touchless experiences for customers. This creates a secure method for hotels to store and use credit card information, without the risk of exposing sensitive customer data. Shift4’s payment processing technologies — including QR Pay — allow the Visual Matrix PMS to facilitate a fully contactless payment experience, a trend that has gained in popularity following the global COVID-19 pandemic.

“We are excited to partner with Shift4 to provide the highest level of payment security to all of our hotel partners,” said Georgine Muntz, CEO of Visual Matrix. “Shift4’s offer to include hardware and preferred pricing to our hotelier customers is critical as they emerge from a tough pandemic recovery period.”

“As the leader in payment processing for the hospitality industry, Shift4 prides itself on delivering a superior commerce experience for both hotels and their guests. We are honored to work with Visual Matrix to provide a secure end-to-end solution for all of their hotel partners,” said Michael Isaacman, Shift4’s Chief Commercial Officer.

For more information about this enhanced payment platform or for a demo of the Visual Matrix PMS solution, please visit

About Visual Matrix
Since its inception in 2000, Visual Matrix has served the global hospitality industry as a pioneer in advanced hotel property management technology. More than just a full-featured front desk solution, the Visual Matrix all-in-one PMS also provides hoteliers with the ability to maximize profits using a comprehensive revenue analysis platform that is built directly into the PMS. Visual Matrix provides staff with an intuitive user-friendly interface and is available as either a desktop or fully cloud-based solution to suit the unique needs of any hotel business. Based in Richardson, TX, Visual Matrix is the leading PMS supplier to Best Western Hotels & Resorts and currently serves over 2,000 properties across 30 countries. For more details, please visit

About Shift4 Payments
Shift4 Payments (NYSE: FOUR) is a leading provider of integrated payment processing and technology solutions, delivering a complete omnichannel ecosystem that extends beyond payments to include a wide range of commerce-enabling services. The company’s technologies help power over 350 software providers in numerous industries, including hospitality, retail, F&B, eCommerce, lodging, gaming, and many more. With over 7,000 sales partners, the company securely processed more than $200 billion in payments volume for over 200,000 businesses in 2019. For more information, visit


Media Inquiries, contact: 
Andrea Mane 
Plan A PR & Marketing, Inc. 

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