The choice for value, innovation and partnership

You’d be hard-pressed to find a more driven group of business owners than our customers. Our customers give their hotels everything they’ve got for the future of their families and community.

They really inspire us to give the same level of commitment and dedication to our work, building and innovating a hotel operating system that helps make their jobs easier and their hotels more profitable.

A mile in your shoes

We know how hard it is to run a hotel. Most of our team cut their teeth in the hospitality trenches doing various roles. That firsthand experience and insight goes into every single feature, tool, integration, and support solution we provide our customers.

Attention to detail

We pay attention to the real needs of our customers and deliver solutions they want. Little and big things, like the abilities to manage revenue 24/7 based on occupancy and other factors, keep an eye on your hotel from your phone, track time and productivity of housekeepers, and integrate with other great companies, are what set us apart.

Our Leadership Team

We've been working hard for hotels for more than 20 years. If you've never heard of us, that’s ok. We put our energy into making sure our customers have a reliable and endlessly useful hotel operating system that keeps their teams connected with each other and with the information they need to get more done, easier and faster, whatever the challenge.

Georgine Muntz

Georgine Muntz

Chief Executive Officer

Georgine Muntz is a Texas-based CEO and, board director, who is and has been a driving force behind multiple high-growth, industry-leading companies. Currently, she is CEO of Visual Matrix, a leading provider of hotel operating software and solutions. She is also an active board director, seed investor and strategic advisor to founders and PE firms, including current appointments as a Board Director of ConnectedMind and KidKare.

Top 5 Strengthfinders:
 Intellection, Learner,
Achiever, Activator, Maximizer

Charlie Rhodes

Charlie Rhodes

Chief Strategy Officer

Charlie Rhodes is the Chief Strategy Officer for Visual Matrix and has been with the company since 2005. He started as a network support technician where he put his background in Information Technology and Networking into action.
He quickly became a product support supervisor and has since excelled asVice President of Client Services, Director of Operations,and Chief Operating Officer before assuming his current leadership role.

In his free time, Charlie spends time with his wife and two daughters, tries to become an expert in dozens of different hobbies, and reads as much as he can.

Top 5 Strengthfinders:
Deliberative, Strategic,
Intellection, Analytical, Ideation

Patty Jefferson

Chief Development Officer

As chief development officer for Visual Matrix, Patty Jefferson is responsible for cultivating strategic relationships and creating and leveraging successful, long-term, revenue-generating opportunities. Patty also serves on a Sales Leadership Team and as a Growth Advisor for ASG.

She draws on a depth and breadth of expertise in the technology and security spaces, and in sales, business development, and relationship management, with organizations such as Equifax, Experian, Trans Union, United Way, Marriott, Hilton, and the U.S. Air Force, in which she served a Tour in Communications and Technology.  Patty holds a BS/MBA in Information Technology.

Top 5 Strengthfinders:
Woo, Includer,
Positivity, Communication, Ideation

Jason Hughes

Jason Hughes

Chief Technology Officer

Jason Hughes is Chief Technology Officer for Visual Matrix and serves as a Growth Advisor for ASG. Jason started his career as a front of the house team member with stints at Hyatt, Hilton, Marriott, Best Western, and the Stratosphere in Las Vegas. He enjoys the hospitality industry and is passionate about software that takes effort off the hotelier and enhances the guest experience.

Before Jason took the top technology spot at Visual Matrix, he spent more than 10 years learning the ins and outs of the Visual Matrix Property Management System (PMS) as a Support Specialist, Software Developer, and Project Manager for the company, where he was able to hone his leadership and decision-making skills.

Top 5 Strengthfinders:
Connectedness, Relator,
Strategic, Intellection, Achiever

Maria Resendiz

Maria Resendiz

Chief Financial Officer

Maria Resendiz brings more than 15 years of experience to her role as Chief Financial Officer. She excels at maximizing efficiency while controlling costs, ensuring accuracy and compliance across large-scale operations, and serving as a trusted advisor to other executives and stakeholders. Prior to joining Visual Matrix, Maria was Vice President of Finance for KidKare by Minute Menu/Link2Feed USA/Linked2Feed Canada, the industry leaders in daycare management software for the federally funded Child and Adult Care Food Program (CACFP). Her accomplishments there included successfully delivering revenue growth of 4% YoY (67% EBITDA) for KidKare and 13% for Link2Feed, despite the challenges posed by the pandemic.

Top 5 Strengthfinders:
Analytical, Deliberative,
Learner, Input, Achiever

Suchi Reddy

Suchi Reddy

Chief Information Officer

Suchi Reddy is Chief Information Officer at Visual Matrix. Her accomplishments include over 25 years of results-oriented success in driving all aspects of Project Management & Delivery, Quality Control, and Information Security in a myriad of industries, ranging from auto finance, healthcare, communications, and retail. She has an extensive background in project management of large-scale projects and managing and training large teams on testing methodologies and procedures. She’s also an expert when it comes to areas of emerging technology, reducing operational costs, and optimizing delivery, as well as defining quality strategies, metrics, and controls that benefit ROI.

Top 5 Strengthfinders:
Arranger, Activator,
Strategic, Developer, Positivity

Kristin Herring

Chief Marketing Officer

As Chief Marketing Officer, Kristin Herring uses her expertise to bring Visual Matrix products and features to life with the goal of empowering the hospitality Industry and making hoteliers’ lives easier and more profitable. Her 30-plus- year career includes launching new companies and services that are revolutionary within their industries. She has also led new branding, marketing, and product-launch endeavors for both emerging and nationally established companies, creating standout brands and developing great company culture wherever she goes. Prior to joining Visual Matrix, Kristin was recognized by SubPrime Auto Finance News as one of its Trailblazers, Innovators, and Disruptors for her accomplishments in the auto finance technology space.

Top 5 Strengthfinders:
Activator, Futuristic, 
Ideation, Strategic, Achiever

Denise Wilken, SPHR

Chief People Officer

Denise Wilken is Chief People officer for Visual Matrix. She is an accomplished Human Resources leader with over 25 years of experience in the field, beginning right after college and specializing in customer-centric industries. She has led Human Resources Departments in talent management, leadership development, benefits management, employee engagement, employee relations, employee training, and culture improvement. Denise utilizes a creative and proactive approach to assist the organization in achieving and exceeding its strategic goals.

Her diverse professional experience comes from working with organizations of various sizes and locations. She has worked for large companies, such as Hilton Hotels, Pizza Properties, Inc., Christus Health as well as small, start-up organizations.

Top 5 Strengthfinders:
Positivity, Individualization,
Achiever, Woo, Communication

Why I chose VM. And will again.
I like the dashboard feature and I also like using the mobile app. With one click I can see how many rooms are in-house, how many departures, what kind of housekeeping load we will have that day.... It's just 1 2 3 on my smart phone.... Visual Matrix is easy to use and secure, I would recommend Visual Matrix to anyone.

Chetan Patel
General Manager
Best Western Plus Lewisville
Why I chose VM. And will again.
Love all the new features and especially MOP. I like that Visual Matrix is really listening to the customer.

Dipal Patel
Best Western Hotel & Resorts at
Best Western International
Why I chose VM. And will again.
With Visual Matrix, everything I need is integrated into the system. Changing rates is a piece of cake. It is real simple to use.

Casey Martin
General Manager
Best Western Premier Crown Chase Inn & Suites
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