Visual Matrix Expands Reach to 3,000 Properties Worldwide with New Complete Hospitality Operating System

April 12, 2022

The hotel technology leader will showcase several new system features and
will co-host a special session honoring women hoteliers at AAHOA this week.

Richardson, Texas (April 12, 2022) – Visual Matrix, an industry-leading provider of advanced technology solutions for the hospitality industry, today announced it has expanded its reach to more than 3,000 properties around the world. With the launch of its new complete hospitality operating system this week at the 2022 Asian American Hotel Owners Association (AAHOA) Convention & Trade Show in Baltimore, Visual Matrix aims to showcase the many new features that it has incorporated to enhance its other well-known property management solutions.

For more than 20 years, Visual Matrix has optimized operations for hotel customers all over the world. With its recent acquisition of LodgingControls, the company has rounded out its solution portfolio with the widely recognized Mobile Operating Platform (MOP) for staff operations automation, elevating its product offerings further. With its customized, easy-to-use complete hospitality operating system, hoteliers are now able to do more with less, optimizing the staff they have on hand and providing them with the tools they need to run their properties more efficiently.

“The response to our expanded product offerings has been incredible,” said Georgine Muntz, CEO of Visual Matrix. “It was important for our team to listen to our existing hotel customers about their changing needs and incorporate new features to help them succeed. Based on their feedback, I can proudly say we have in fact done that.” 

In addition to its expanded solution portfolio, Visual Matrix has a new brand mission and has launched a new website with added resources for hotels. From its Knowledge Base section with an extensive selection of user guides and FAQs, to its Learning Center that provides hotels with quick and easy training courses, Visual Matrix has continued to build its educational library to serve even more hotel customers than ever before. Additionally, Visual Matrix has redesigned its Support Structure to more efficiently manage service requests and guide hotels based on urgency and business impact. Visual Matrix will continue to build the educational sections of its website in response to its hotel customers including a new Video Hub that spotlights user insights.

“It is an exciting time in hospitality,” added Muntz. “We know big changes in technology are imminent and we think we are able to offer exactly what the savvy hotelier needs with a hospitality operating system that is quick to learn yet flexible enough to solve the ever-changing needs of hoteliers around the world.”

To learn more about the Visual Matrix complete hospitality operating system and how it can help your hotel property do more with less and maximize productivity, visit the Visual Matrix team in booth No. 1615 at the 2022 AAHOA Convention & Trade Show inside the Baltimore Convention Center, April 13-15, 2022. The team will showcase its new features, designed to help hotels around the world optimize staff and run more efficiently. Additionally, Visual Matrix will co-host a luncheon and session focused on women hoteliers: “Taking Flight: Women on Leading the Way, Taking Risks, and Doing the Impossible.” The session will feature Heather “Lucky” Penney, who was in one of the first waves of women who went directly from pilot training into fighters following 9/11.

About Visual Matrix 

Visual Matrix is proud to be the trusted technology partner of choice to ambitious, hotel owners and operators who want an innovative hotel operating system, complete with all the problem-solving, value-adding, easy-to-use tools they need and nothing they don’t. With features like Revenue Management LIVE! for automatic rate optimization, a fully integrated channel manager, and a mobile app for tracking labor performance and enhancing housekeeping and maintenance management, Visual Matrix gives smart hoteliers a way to optimize the guest experience from reservation to return stay. As the technology provider of choice for over 20 years to international brands, Visual Matrix optimizes hotel operations for more than 3,000 properties in 30 countries worldwide. For more information and to see how we work, visit

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