The devastating California wildfires continue to impact countless lives, communities, and businesses, including the hospitality industry. As these fires rage on, there are vital ways individuals, organizations, and hotels can make a meaningful difference for those affected.
How the Hotel Industry Is Helping
Hotels across the region are stepping up to provide relief and support to wildfire victims. Here’s how:
- Temporary Housing: Airbnb has activated its Open Homes Program to provide free temporary stays for evacuees and first responders. Learn more.
- Donation Campaigns: Choice Hotels launched a wildfire relief campaign, raising funds to support impacted communities. Read more.
- Emergency Relief: Hotels like Hilton, Marriott, and local boutique properties are offering discounted or free rooms for displaced residents and first responders. See industry efforts.
- Comprehensive Support Initiatives: The hospitality industry is uniting to provide resources, shelter, and aid to those affected. Explore efforts here.
How Hotels and Others Can Help
- Donate Rooms: Hotels in neighboring states can join programs like Airbnb’s Open Homes to provide shelter.
- Supply Drop-Offs: Partner with local charities to set up collection sites for food, water, and essential supplies.
- Employee Support: Extend resources to staff affected by the wildfires, including emergency financial aid or flexible schedules.
Ways You Can Help Right Now
- Monetary Donations:
- Support Greater Good’s wildfire relief efforts, which provide food, medical care, and recovery assistance. Donate here.
- Contribute to other organizations like the American Red Cross or Direct Relief.
- Provide Shelter:
- Join Airbnb’s initiative to open homes for displaced individuals. Learn how.
- Donate Supplies:
- Drop off essential items like blankets, hygiene products, and clothing at local relief centers or food banks.
- Monetary Donations:
The Power of Collaboration
The resilience and generosity of the hospitality community demonstrate the profound impact we can have when we work together. Whether you’re offering temporary housing, contributing funds, or raising awareness, every effort counts.
Let’s support our fellow neighbors, employees, and guests in these challenging times.
Resources:
Together, we can make a difference.
