Data Plus and Visual Matrix Announce Preferred Partnership to Bridge the Gap Between Hotel Operations and Finance 

August 15, 2025

Seamless integration delivers enhanced reporting, daily revenue insights, and full USALI compliance 

Richardson, Texas, August, 2025 –Data Plus, a leading provider of financial management solutions for the hospitality industry, today announced a new Preferred Partnership with Visual Matrix, a top hotel operating platform known for its all-in-one property management system (PMS).  This collaboration brings a tightly integrated, API-based solution that enables hotels to align their front-office and back-office operations with unprecedented efficiency and transparency. 

Historically, hotel operations and finance systems have struggled to communicate – leading to time-consuming data transfers, fragmented and potentially non-compliant reporting, and missed insights.  The new integration between Data Plus and Visual Matrix changes that dynamic. 

 “Our integration is completely automated – no exporting, importing, or manual data entry required,” said Bruce Bensetler, Founder and CEO of Data Plus.  “It brings the front office and back office into perfect sync, allowing hotels to generate daily revenue reports automatically, stay fully compliant with the 12th Edition of USALI, and deliver accurate insights to management – without extra work.” 

“We’re excited to partner with Data Plus to offer an integrated accounting solution that simplifies financial operations for our hotel partners,” said Johnny Morin, Vice President of Partnerships at Visual Matrix. “By combining powerful PMS capabilities with Data Plus seamless accounting integration, we’re helping hoteliers save time, reduce errors, and gain clearer visibility into their business. This is a key step forward in our mission to deliver smart, connected technology that supports every aspect of hotel management.” 

The integration supports: 

  • Stronger daily revenue and settlement reporting 
  • Full 12th Edition USALI compliance 
  • Automated data flows to drive accounting system accuracy 

With this combined solution, hotels can produce daily revenue reports that are both timely and actionable – providing upper management with deeper visibility into property performance without lifting a finger.  The API integration ensures consistency and accuracy across systems, empowering hotel teams to operate more strategically.   

“By bringing Visual Matrix’s operational strength together with Data Plus’ financial expertise, we’re giving hotel teams a smarter, more connected way to work,” said Bensetler. 

The Preferred Partnership reflects both companies’ shared commitment to modernizing hospitality technology and removing friction from hotel operations. 

For more information or to schedule a demo, click here.

About Data Plus 

Founded in 1973, Data Plus is a leading provider of financial management solutions to the hospitality industry.  Trusted by independent hotels and management companies worldwide, Data Plus delivers solutions that empower hospitality finance teams to operate with greater efficiency, accuracy, and control.  Its solutions include DP Finance, DP Pay, and DP Supply.  Learn more at www.dphs.com. 

 

About Visual Matrix 

More than 3,000 properties in 41+ countries worldwide choose the Visual Matrix hospitality operating system to optimize hotel operations and serve guests from reservation to return stay. Our system includes a game-changing PMS and an independent mobile operating platform (MOP) for use with Visual Matrix and most other PMS systems. Our PMS offers powerful features and key integrations that are easy to use, like revenue management with automated rate/discount tiering, a fully integrated channel manager, and a mobile app for tracking performance on the go. MOP automates routine tasks and streamlines communication to keep front desk, housekeeping, and maintenance staff focused on guests. It also includes a built-in panic button as an Emergency Safety Device to help keep hotel staff from harm. For more information, visit visualmatrix.com. 

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