Ishan Patel, owner of Sonesta ES Suites Houston, highlights the intersection of guest loyalty and profitability in his recent Hotel Business article, emphasizing how loyalty programs drive revenue. Patel illustrates the benefits of technology integration, particularly through Visual Matrix’s Property Management System (PMS) and the Sonesta Travel Pass program, which streamline loyalty enrollment and enhance guest experiences. He calls for greater collaboration among hotel technology providers to ensure seamless systems, reduce costs, and improve guest satisfaction.
To learn more, you can access the full article here.