Visual Matrix has convened a Women’s Hospitality Innovation Council, comprised of leaders from hotel brands, ownership and technology to explore an untapped resource for helping hotels tackle the most intractable challenges in today’s complex operating environment: Finding ways to leverage the power of collaboration across tech disciplines, and between technology providers, hotel owners and managers.

The Council includes hotel brand CEOs and owners, tech founders and other industry influencers whose discussions have begun to identify the logjams hindering innovation and how a new kind of collaboration can help hoteliers break through.

Led by Visual Matrix CEO and serial entrepreneur Georgine Muntz, the group also draws on learnings from industries outside hospitality to help hoteliers and tech providers push the innovation faster and with greater inclusion.