Visual Matrix Acquires LodgingControls as Part of Strategic Expansion to Provide the Latest in PMS Efficiency

November 9, 2021

Visual Matrix Acquires LodgingControls as Part of Strategic Expansion to Provide the Latest in PMS Efficiency

This acquisition will enable hoteliers to further streamline operations and improve employee productivity to meet growing guest expectations.

the two company logos with in-app screenshots of the main product along with a maid holding towels

November 9, 2021Visual Matrix, an industry-leading hotel property management PMS software company, has today announced its acquisition of LodgingControls, Inc., (LCI) a nationally recognized housekeeping productivity software that allows hoteliers and staff to work smarter, faster and better in meeting their business and guest needs. As a member of the ASG hospitality family, Visual Matrix’s all-encompassing PMS with the LCI integration is set to provide labor-strapped hoteliers with a fully integrated set of tools needed to deliver continued high-service quality, enhanced guest satisfaction and maximum revenue-earning potential.    

With the acquisition comes a seamless integration of Visual Matrix technology with LCI’s Mobile Operating Platform (MOP). This award-winning housekeeping solution is capable of streamlining tasks and boosting the productivity of staff across a hotel’s operation. LCI serves as the go-to efficiency-enhancing tool for a range of hotel brands including La Quinta Inn & Suites by Wyndham and Clarion Pointe by Choice Hotels. MOP features advanced automated task management providing employees and managers with instant insight into what and when tasks need to be completed. Key functions include:

  • Streamline common tasks – common requests, maintenance, room status change, time tracking, etc.
  • Real-time staff assignments – Quick and easy access to information helps turn rooms, complete work orders and accommodate guests faster.
  • Instant guest & staff Communication: Includes a guest interaction texting system and Alexa integration to maximize methods to meet guest needs.
  • Staff Safety – MOP offers an advanced panic button functionality. During an emergency, staff need to only press a button on their personal device to instantly begin recording audio and video while automatically alerting response personnel.

The MOP housekeeping tool is accessible on any Wi-Fi enabled device and allows seamless communication between employee teams by allowing staff to instantly create or update tasks related to maintenance, preventative maintenance, guestroom cleaning status, special guest requests and more. MOP remains available as a standalone solution and does integrate with many PMS platforms which will now include Visual Matrix. Visual Matrix customers can look forward to preferred pricing on MOP and will not pay a Visual Matrix Integration fee. Independent MOP customers will also be offered special pricing if they want to switch to Visual Matrix PMS. All current negotiated pricing for MOP and Visual Matrix remains the same.

“Joining forces with Visual Matrix was a natural next step in our company’s growth as the two organizations share a common commitment of reducing hotel inefficiencies which have only worsened with the industry’s labor shortage,” said Pradip Mulji hotel owner and founder of LCI. “Existing customers can rest assured knowing that Albert, Linda and team remain committed to their success, and we look forward to providing even greater value as we integrate and gain access to additional resources.”

“Regardless of a hotel’s labor issues, guests still expect to receive a high-level experience and with property reputations and revenue at stake, Visual Matrix is committed to enhancing its solution offerings through strategic relationships that empower our customers with the ability to do more with less,” said Patty Jefferson, VP Alliances & International Accounts at Visual Matrix. “LCI’s MOP offers the industry’s best-in-class housekeeping platform to maximize productivity. Our integrated technology will set the standard for how hoteliers on the Visual Matrix PMS and MOP can work both smarter and faster.”

For more information about Visual Matrix and its industry-leading PMS capabilities, please visit for an LCI MOP overview visit

About Visual Matrix

Since its inception in 2000, Visual Matrix has served the global hospitality industry as a pioneer in advanced hotel property management technology. More than just a full-featured front desk solution, the Visual Matrix all-in-one PMS also provides hoteliers with the ability to maximize profits using a comprehensive revenue analysis platform that is built directly into the PMS. Visual Matrix provides staff with an intuitive user-friendly interface and is available as either a desktop or fully cloud-based solution to suit the unique needs of any hotel business. Based in Richardson, TX, Visual Matrix is the leading PMS supplier to Best Western Hotels & Resorts and currently serves over 2,000 properties across 30 countries. For more details, please visit

About LodgingControls, Inc.

LodgingControls,Inc., (LCI) has become nationally known in the hotel industry for creating efficiency systems to help hoteliers and staff work smarter, faster and better. LCI offers its services to both upscale and mid-scale hotel markets. LCI’s portfolio consists of over 1300 subscribers and growing across all brands within the United States and Mexico. For more information about Lodging Controls, visit:

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Mark Howbrook

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