The holiday season is a prime opportunity to increase bookings and maximize revenue, but only if your property is prepared. One of the most effective strategies is to create holiday-themed packages that attract guests looking for a festive experience.
User Tip: Create Holiday-Themed Packages
- Bundle your room with over‑the‑top seasonal perks: a festive meal or private catering option, tickets to a local holiday event (ice‑skating, tree‑lighting ceremony), spa or wellness add‑on, welcome décor or gift (artisan hot‑chocolate set, family photo with Santa)
- Design differentiated upsells and stay‑length incentives: e.g., 3‑night minimum over the holiday weekend with a complimentary upgrade or late check‑out for stays of 4+ nights
- Segment smartly: Tailor the package format and messaging according to a segment, such as families, couples, business travelers staying through a holiday
- Promote early and intentionally: Launch the “early‑bird version” of the package with booking‑window discount; transition to a premium version as pace picks up
Leverage Visual Matrix Tools to make it actionable
- In Visual Matrix Cloud, run the Packages Report (Front Office > Reports > Packages) to track reservations tied to your package codes, filter by dates, groups vs individuals and see at a glance who has booked. Package Report
- Use Revenue Management Live! (Cloud) to monitor occupancy trends and rate performance, trigger auto‑tiering when rooms fill, close lower‑rate levels for peak nights, and deploy CTA (close to arrival) or MLOS (minimum length of stay) rules as needed. Revenue Management Live!
- Tip: Link your package rates to tier‑strategy. Once your package is live, you can close competing discount tiers via Rev Mgmt Live! so your bundle retains premium positioning.
- Combine reports to check performance: Package take‑rate (how many bookings choose the bundle vs standard room), incremental revenue per package, length‑of‑stay uplift. Use the Packages Report + Rate History or High Occupancy report to see behavior. and Rate History, or the High Occupancy report, to view behavior
Marketing & Execution Pro Tip
Promote your holiday packages early across your website, dedicated email campaigns, and social media. Highlight exclusive perks, limited‑time early‑bird pricing, and the experience (not just the room). Many guests plan holiday stays weeks or even months in advance, giving them plenty of lead time helps cement those bookings.
Coordinate internally: Front office, marketing, F&B, spa and revenue‑management teams should sync early so inventory, pricing and staff are aligned.
Start planning now to activate your holiday package strategy, set up the reporting and automation in Visual Matrix, and you’ll be well‑positioned to make this holiday season your most successful yet.
About Visual Matrix
More than 3,000 properties in 30+ countries worldwide choose the Visual Matrix hospitality operating system to optimize hotel operations and serve guests from reservation to return stay. Our system includes a game-changing PMS and an independent mobile operating platform (MOP) for use with Visual Matrix and most other PMS systems. Our PMS offers powerful features and key integrations that are easy to use, like revenue management with automated rate/discount tiering, a fully integrated channel manager, and a mobile app for tracking performance on the go. MOP automates routine tasks and streamlines communication to keep front desk, housekeeping, and maintenance staff focused on guests. It also includes a built-in panic button as an Emergency Safety Device to help keep hotel staff from harm. For more information, visit visualmatrix.com.