Directful is the only automated AI-powered marketing engine built exclusively for hotels. Features include a powerful, all-in-one communication tool, analytics and insights into guest behavior, and a fully integrated direct booking platform. Here are a few of the things you can do with Directful: 

• • Automatically fill in the gaps in your hotel’s guest database, creating comprehensive profiles as well as segmentation 
  • Use your enhanced database to send hyper-personalized campaigns that resonate with guests automatically 
  • Convert more OTA bookers to direct by automatically enhancing guest data from OTA booking confirmations 
  • Use automated text messages to keep guests coming back