Visual Matrix welcomes new integration partner Directful

December 1, 2023

Collaboration offers hotels increased revenue through a holistic approach to hotel marketing powered by advanced AI. 

RICHARDSON, TX — Visual Matrix, a leader in advanced technology solutions for the hospitality industry, announced today that users of its cloud-based property management system (PMS) can now leverage the advantages offered by its new integration partner Directful, the only automated AI-powered marketing engine built exclusively for hotels.  

“We’re excited to partner with Directful to bring our hotel community a unique way to enhance their customer data and invite guests back to their hotel to increase revenue through direct bookings.” Patty Jefferson, Chief Development Officer at Visual Matrix, said. “Together, we can empower more hotels with the advanced tools they need to be successful.”  

According to Directful, the hospitality industry faces a significant challenge in guest retention, with statistics indicating that approximately 70% of guests not returning to the same property. Additionally, up to 40% of guest profiles remain unusable due to insufficient contact information. Directful offers a comprehensive solution to these problems.  

“We share the excitement about our partnership with Visual Matrix because we are able to introduce many more hoteliers to the power of personalized guest engagement. By custom-tailoring messages and leveraging generative AI, we aim to help hotels boost revenue, improve customer satisfaction, and foster brand loyalty,” a spokesperson for Directful said. 

Both Visual Matrix and Directful were recipients of the 2023 AHLA Technology Acceleration Award, recognizing the efforts of companies who help to advance innovation in the hospitality sector. 

Media Contact: 

Kristin Herring, Visual Matrix CMO 

About Visual Matrix 

More than 3,000 properties in 30+ countries worldwide choose the Visual Matrix hospitality operating system to optimize hotel operations and serve guests from reservation to return stay. Our system includes a game-changing PMS and an independent Mobile Operating Platform (MOP) for Visual Matrix and most other PMS systems. Our PMS offers powerful features and key integrations that are easy to use, like revenue management with automated rate/discount tiering, a fully integrated channel manager, and a mobile app for tracking performance on the go. MOP automates routine tasks and streamlines communication to keep the front desk, housekeeping, and maintenance staff focused on guests. It also includes a built-in panic button as an Emergency Safety Device (ESD) to help keep hotel staff from harm. For more information, visit 

About Directful 

Directful is the only automated AI-powered marketing engine built exclusively for hotels. Our advanced AI engine integrates directly with your Property Management System (PMS), enriching guest data and predicting when they are most likely to travel again. Through hyper-personalized messaging, Directful invites past guests back to your hotel, encouraging direct bookings and thereby driving increased revenue and guest retention. Beyond bookings, our comprehensive solution also enables you to improve your online ratings and reputation, making Directful the go-to platform for a holistic approach to hotel marketing.  Learn more at 

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