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Hotel leaders have more data than ever between occupancy trends, labor reports, guest feedback, room performance, maintenance patterns, and beyond. Visual Matrix PMS and MOP already give you the tools to capture it and operationalize it. The next step is using AI to interpret what you see. ChatGPT is not a replacement for your PMS […]

Dallas, Texas – Visual Matrix is honored to be ranked #1 in the “Best Places to Work – Small Business” category by the Dallas Business Journal for 2025. This top recognition celebrates organizations that go above and beyond to foster a workplace built on trust, transparency, and genuine employee engagement. Among hundreds of nominated companies

The holiday season is a prime opportunity to increase bookings and maximize revenue, but only if your property is prepared. One of the most effective strategies is to create holiday-themed packages that attract guests looking for a festive experience. User Tip: Create Holiday-Themed Packages Bundle your room with over‑the‑top seasonal perks: a festive meal or

What I Didn’t Know Then Twenty years ago, I walked into Visual Matrix with an IT background, no hospitality experience, and no real idea what I was getting into.  Things were moving fast. Budgets were small. We were just starting to build a business in an industry I didn’t fully understand, but I could already

Richardson, TX – October 22, 2025 Visual Matrix, a leading property management software (PMS) and operations software (MOP) for the hospitality industry, has achieved SOC 2® certification, affirming its commitment to the highest standards of data security, operational integrity, and client trust.   The certification, governed by the American Institute of Certified Public Accountants (AICPA), confirms

https://visualmatrix.com/wp-content/uploads/2025/10/visual_matrix_100th_sonesta_hotel_v3-1080p.mp4 Dallas, TX — October 20 — Visual Matrix, as a preferred PMS provider to Sonesta International Hotels (Sonesta), proudly announces the 100th Sonesta choosing to adopt the Visual Matrix Platform. Since being selected as one of Sonesta’s preferred PMS partners, Visual Matrix has rapidly expanded its support across the brand’s diverse portfolio, reinforcing its position

In celebration of Cybersecurity Awareness Month  At Visual Matrix, we don’t just talk about cybersecurity—we live it. That’s why we’re proud to be SOC 2, GDPR, and PCI compliant, reflecting our unwavering commitment to safeguarding your hotel’s data and your guests’ trust. In honor of Cybersecurity Awareness Month, here are 10 practical ways to improve

DALLAS, TX – September, 11, 2025 – Visual Matrix, a leading provider of technology solutions for the hospitality industry, proudly announces its Platinum Level sponsorship of the Follow Money Fight Slavery Summit, a pivotal event co-hosted by Dark Watch and Anti-Human Trafficking Intelligence Initiative (ATII).  The summit brings together changemakers from financial services, hospitality security, law

By Patty Jefferson, Chief Revenue Officer & Lauren Crocket, Chief Marketing Officer, Visual Matrix   There’s something grounding about walking in a hotel’s back hallways and hearing real stories, in real time, from real hoteliers. Lately, we’ve been doing just that: sitting in lobbies, behind front desk counters, joining team huddles, and absorbing what’s working (and

In hospitality, every minute counts. Yet many hotels still rely on manual methods like paper checklists, walkie-talkies, and static boards that drag down both efficiency and labor costs. That is where MOP (Mobile Operating Platform) steps in to revolutionize operations, and the MOP Savings Calculator proves exactly how.  Why It Matters Visual Matrix launched its

Seamless integration delivers enhanced reporting, daily revenue insights, and full USALI compliance  Richardson, Texas, August, 2025 –Data Plus, a leading provider of financial management solutions for the hospitality industry, today announced a new Preferred Partnership with Visual Matrix, a top hotel operating platform known for its all-in-one property management system (PMS).  This collaboration brings a

Labor shortages continue to challenge hotel operations, especially when team members need to take well-deserved time off or travel for personal reasons. Balancing workloads while maintaining guest satisfaction becomes even more complex when staff are already stretched thin.  Whether you’re navigating summer vacations, emergency leave, or just day-to-day gaps in staffing, there are strategic ways

A Crisis Within Our Walls Human trafficking isn’t something that happens somewhere else. It’s happening here, in communities we know, and too often, it’s happening inside hotels.  According to the International Labour Organization, nearly 50 million people worldwide are trapped in modern slavery, many of which are in situations involving forced labor or sexual exploitation

Innovation Partnership will enable fully autonomous front desk operations and next-gen guest services across more than 3,000 hotels Los Angeles, CA – July 1st, 2025 – Jurny, the leader in agentic AI for hospitality, today announced execution of an LOI with Visual Matrix, a top property management system (PMS) provider serving more than 3,000 hotels

June is National Safety Month, but for hotel owners and operators, safety isn’t just a seasonal concern, it’s a core part of daily hotel operations. From reducing workplace injuries to preventing guest incidents, safety directly impacts your property’s reputation, staff performance, and bottom line. Still, many hotels are relying on outdated methods such as manual

At Visual Matrix, safety isn’t just a priority; it’s a core value. Whether you’re at the front desk, behind the scenes, or managing a property, your awareness and actions play a significant role in protecting guests, coworkers, and yourself.  In honor of Safety Month, we’re highlighting practical ways that Visual Matrix helps both our current

Richardson, Texas, April 10, 2025 – The Hospitality Women’s Innovation Council, the fastest growing women’s leadership group in the industry, has joined the Women in Hospitality Leadership Alliance to advance the cause of women and underserved communities across the industry, while collecting women’s input to enhance innovation. The Women in Hospitality Leadership Alliance was founded

Hotel housekeepers gain direct control over the lost & found process to expedite reuniting guests with their belongings.  Richardson, Texas, – Visual Matrix, a leading provider of advanced technology solutions for the hospitality industry, is enhancing its MOP housekeeping and maintenance software tool with new Lost & Found capabilities, allowing hoteliers and guests to keep

Visual Matrix Once Again Recognized as One of Dallas’ Best Places to Work in 2024 Amid Ongoing Growth and Innovation North Texas Names Visual Matrix as a Premier Employer in Hospitality Technology Dallas, December, 2024 – Visual Matrix, a leading provider of advanced technology solutions for the hospitality industry, was once again recognized by the

Cheers to a Great 2024 and a Bright Future! As the year draws to a close, we want to take a moment to thank you for choosing us as your trusted technology partner. Your support and collaboration have been key to our success, and we hope 2024 has been as rewarding for you as it

Ishan Patel, owner of Sonesta ES Suites Houston, highlights the intersection of guest loyalty and profitability in his recent Hotel Business article, emphasizing how loyalty programs drive revenue. Patel illustrates the benefits of technology integration, particularly through Visual Matrix’s Property Management System (PMS) and the Sonesta Travel Pass program, which streamline loyalty enrollment and enhance

End-of-Year Prep: Essential VM Reports to Set Your Hotel Up for Success in the New Year  As the year wraps up, it’s crucial for hotel owners, general managers, and front desk staff to ensure everything is on track and primed for a smooth transition into the new year. With Visual Matrix reports, you have all

Diwali, also known as the Festival of Lights, will be celebrated this year on November 12. To our friends throughout the hospitality industry who celebrate, the team here at Visual Matrix wants to wish you and yours a very bright and happy Diwali celebration!   If you’re unfamiliar with India’s biggest national holiday, you’re in for