By Lissa Marten, CEO, Visual Matrix I came into hospitality as a software operator, not a hotelier. That distinction has shaped my first 90 days as CEO of Visual Matrix. I’ve spent my career building vertical software businesses, but hospitality has its own rhythms, pressures, language, and most of all, its own culture. I’ve spent
The Future of Hotel Technology: Our CEO’s First 90 Days Read More »
Visual Matrix is expanding hotel PMS support with the launch of a new Client Success department. Every hotel using the Visual Matrix PMS or MOP new has a dedicated Client Success Manager (CSM). The investment expands Visual Matrix’s approach to client service beyond traditional technical support, creating a dedicated resource focused on helping hotels get
Visual Matrix Expands Hotel PMS Support with Dedicated Client Success Managers Read More »
Summer peak season is right around the corner. With compressed turnover windows, skeleton crews, and high guest expectations, your housekeeping team is about to face their biggest challenge of the year. Delayed room readiness during these critical months directly impacts your revenue and online reputation. The good news is that mastering rapid room turnover strategies
Ahead of summer occupancy: 5 ways housekeeping should prep now Read More »
Maintenance is the team most likely to be alone, in the lowest-visibility part of the property, holding the keys to everything. Boiler rooms. Rooftops. Parking decks. The back stairwell at 11pm. If something goes wrong, the front desk often doesn’t know for hours. By then it’s documentation, not response. That’s the gap. Most hotel safety
Safety for Maintenance Teams with On-Property Alerts Read More »
The 3:45 PM rush is not a housekeeping problem. It is a sequencing and communication problem. Your team is fast enough. The system around them is what slows them down. Here are five habits that high-performing housekeeping operations run on, and how automated room status makes each one stronger. 1. Prioritize Cleans Efficiently Most teams
Hotel Housekeeping Checklist: Five Habits to Prepare for Check-In Read More »
Most general managers measure their housekeeping team in two numbers: rooms per attendant and inspection scores. Your housekeepers measure the job in something else entirely. They measure it in whether you ever set foot on their floor. Whether you noticed when they did something well. Whether the linen cart was stocked when they got there
Insights from Hotel Housekeeping Staff: 6 Things Your Team Wishes You Knew Read More »
With Earth Day approaching this April, it’s a great time to reflect on how the hospitality industry can embrace sustainability. Today’s travelers are more eco-conscious than ever, often seeking out properties that demonstrate a commitment to the environment. But going green doesn’t necessarily require installing solar panels or completely overhauling your infrastructure. Sometimes, the most
Get Ready for Earth Day: How Going Digital Helps Your Hotel Go Green Read More »
Simplify your check-in process The check-in process is your hotel’s first opportunity to make a lasting impression on a guest. But when front desk agents are bogged down by manually entering names, addresses, and ID numbers, that crucial moment of hospitality is lost to administrative tasks. That’s why Visual Matrix has partnered with Shadow Custom
Partner Spotlight: Shadow Custom ID Scanners Read More »
Recent Visual Matrix on-site visit with Tika Shah (Center) and her team at Sonesta Select Statesville, North Carolina. Why Our Support Team Has a Unique Perspective At Visual Matrix, our support team isn’t just a group of tech experts, they are seasoned hospitality professionals who work directly with hotels every day. They understand the daily
What Our Support Team Wants Every Hotelier to Know Read More »
Hotel Tech True hotel PMS integration is rarely what vendors claim it is. Hoteliers hear “integrates seamlessly” in every demo, but most owners and general managers eventually discover the hard way that integration is the most misunderstood and misused word in hotel tech. A property management system runs daily operations end to end, when partner
Why ‘Integration’ is the Most Misunderstood Word in Hotel Tech Read More »
Hotel Operations + Revenue Strategy Spring Break Is Over. Your Data Isn’t. Spring Break fills rooms, pushes teams to their limits, and generates some of the most valuable operational data of the year. But once occupancy drops back to normal levels, many hotels move on without capturing what the season revealed. The days immediately following
The Morning after Spring Break: How Smart Hotels Turn Peak Season into Better Strategy Read More »
The Visual Matrix team invited employees to nominate outstanding women who are clients, partners, or industry leaders we work with closely. These nominations highlight women whose leadership, expertise, and dedication help hotels operate more effectively. We’re proud to recognize and celebrate the women below for the impact they make in our industry every day. Casey
Honoring Women in Hospitality Read More »
Leadership is often described through titles and reporting structures. In reality, leadership is shaped by how teams collaborate, solve problems, and support the people they serve. At Visual Matrix, our executive leadership team organically became majority female. It wasn’t a hiring initiative or company mandate. It simply reflects a group of experienced leaders who share
Leadership Lessons from the Women of Visual Matrix Read More »
Lost and found is often viewed as a simple hotel courtesy. A guest leaves something behind, staff logs it, and the item is stored until it’s claimed. But when lost and found processes rely on paper logs, spreadsheets, or memory, they can quickly become a source of risk. Mishandled guest belongings can lead to disputes,
Why Your Lost & Found Process Might Be a Liability Read More »
Training during busy season shouldn’t slow you down. MOP makes it simple to onboard new or temporary housekeeping staff quickly—with clear guides, visual steps, and tools that build confidence from the very first shift. ✨ Fast-Start Guide for New Housekeepers Give new team members everything they need to understand the job—fast. The MOP Fast-Start Guide
Start With MOP: Get New Housekeepers Ready in Minutes, Not Hours Read More »
Dear Valued Visual Matrix Client, On behalf of the entire Visual Matrix team, we want to extend our sincere appreciation for your continued partnership. Serving you is truly our privilege, and we are grateful for the trust you place in us to support your property’s operations every day. Your feedback, collaboration, and commitment help us
Thank you, from the Visual Matrix team Read More »
Holiday parties don’t have to break the bank to make your team feel appreciated—especially in hospitality, where long shifts, busy weekends, and nonstop guest needs don’t pause for the season. A little creativity goes a long way. Below are 10 simple, affordable ideas any hotel can use to bring joy to front desk agents, housekeepers,
Get 10 Easy, Low-Cost Ideas for Team Holiday Cheer Read More »
Cold weather always means extra work for hotel maintenance teams—frozen pipes, strained HVAC systems, leaking seals, icy walkways, and unhappy guests if things go wrong. But the good news is that most winter emergencies are preventable with a strong checklist and a little planning. Setting up preventative maintenance tasks inside your property management or mobile
Winter Weather Checklist: Stop Emergencies Before They Start Read More »
Hotel leaders have more data than ever between occupancy trends, labor reports, guest feedback, room performance, maintenance patterns, and beyond. Visual Matrix PMS and MOP already give you the tools to capture it and operationalize it. The next step is using AI to interpret what you see. ChatGPT is not a replacement for your PMS
Data to Decisions: 10 ChatGPT Prompts Hoteliers Should Be Using Read More »
Dallas, Texas – Visual Matrix is honored to be ranked #1 in the “Best Places to Work – Small Business” category by the Dallas Business Journal for 2025. This top recognition celebrates organizations that go above and beyond to foster a workplace built on trust, transparency, and genuine employee engagement. Among hundreds of nominated companies
Visual Matrix Ranked #1 Best Place to Work by Dallas Business Journal Read More »
The holiday season is a prime opportunity to increase bookings and maximize revenue, but only if your property is prepared. One of the most effective strategies is to create holiday-themed packages that attract guests looking for a festive experience. User Tip: Create Holiday-Themed Packages Bundle your room with over‑the‑top seasonal perks: a festive meal or
Get Holiday-Ready: Use Packages and Revenue Tools to Maximize Festive Bookings Read More »
What I Didn’t Know Then Twenty years ago, I walked into Visual Matrix with an IT background, no hospitality experience, and no real idea what I was getting into. Things were moving fast. Budgets were small. We were just starting to build a business in an industry I didn’t fully understand, but I could already
What I’d Tell My Younger Self: 5 Lessons from 20 Years in Hospitality Tech Read More »
Richardson, TX – October 22, 2025 Visual Matrix, a leading property management software (PMS) and operations software (MOP) for the hospitality industry, has achieved SOC 2® certification, affirming its commitment to the highest standards of data security, operational integrity, and client trust. The certification, governed by the American Institute of Certified Public Accountants (AICPA), confirms
https://visualmatrix.com/wp-content/uploads/2025/10/visual_matrix_100th_sonesta_hotel_v3-1080p.mp4 Dallas, TX — October 20 — Visual Matrix, as a preferred PMS provider to Sonesta International Hotels (Sonesta), proudly announces the 100th Sonesta choosing to adopt the Visual Matrix Platform. Since being selected as one of Sonesta’s preferred PMS partners, Visual Matrix has rapidly expanded its support across the brand’s diverse portfolio, reinforcing its position
100th Sonesta Chooses Visual Matrix PMS Read More »
In celebration of Cybersecurity Awareness Month At Visual Matrix, we don’t just talk about cybersecurity—we live it. That’s why we’re proud to be SOC 2, GDPR, and PCI compliant, reflecting our unwavering commitment to safeguarding your hotel’s data and your guests’ trust. In honor of Cybersecurity Awareness Month, here are 10 practical ways to improve
Top 10 Cybersecurity Tips for Hoteliers Using Visual Matrix Read More »
DALLAS, TX – September, 11, 2025 – Visual Matrix, a leading provider of technology solutions for the hospitality industry, proudly announces its Platinum Level sponsorship of the Follow Money Fight Slavery Summit, a pivotal event co-hosted by Dark Watch and Anti-Human Trafficking Intelligence Initiative (ATII). The summit brings together changemakers from financial services, hospitality security, law
Visual Matrix Supports Follow Money Fight Slavery Summit as Platinum Sponsor Read More »
By Patty Jefferson, Chief Revenue Officer & Lauren Crocket, Chief Marketing Officer, Visual Matrix There’s something grounding about walking in a hotel’s back hallways and hearing real stories, in real time, from real hoteliers. Lately, we’ve been doing just that: sitting in lobbies, behind front desk counters, joining team huddles, and absorbing what’s working (and
What We’re Learning From You – Lessons From the Road Read More »
In hospitality, every minute counts. Yet many hotels still rely on manual methods like paper checklists, walkie-talkies, and static boards that drag down both efficiency and labor costs. That is where MOP (Mobile Operating Platform) steps in to revolutionize operations, and the MOP Savings Calculator proves exactly how. Why It Matters Visual Matrix launched its
How Much Time Are You Really Losing Without MOP? Read More »
Seamless integration delivers enhanced reporting, daily revenue insights, and full USALI compliance Richardson, Texas, August, 2025 –Data Plus, a leading provider of financial management solutions for the hospitality industry, today announced a new Preferred Partnership with Visual Matrix, a top hotel operating platform known for its all-in-one property management system (PMS). This collaboration brings a
Labor shortages continue to challenge hotel operations, especially when team members need to take well-deserved time off or travel for personal reasons. Balancing workloads while maintaining guest satisfaction becomes even more complex when staff are already stretched thin. Whether you’re navigating summer vacations, emergency leave, or just day-to-day gaps in staffing, there are strategic ways
How to Manage Hotel Employee Travel with Limited Staffing Read More »
